Profile

Kaminski Jessica

Jessica Kaminski

Creator. Adventurer. Doer.

Name:Jessica Kaminski
Address:Seattle, WA
Email:jessica@vertigo-studios.com
I strive to be a unicorn. Not the glorious equine-with-a-majestic-horn type, but the communications professional type. I endeavor to combine passion for the business of music, the ongoing cultivation of technical skills, a meticulous eye for detail, and organizational prowess into a magical beast capable of producing meaningful, trackable results that not only contribute to the bottom line, but also the larger music community.

Employment

Jan 2008 - present

Vertigo Productions

Co-owner
Development and Management
Oversee daily studio operations including production team management, business development, and recording schedule tracking.

Develop and manage all marketing initiatives to expand audience reach, including:

Brand recognition and client acquisition
Community outreach and brand awareness campaigns have resulted in steady annual revenue growth averaging 10% each year for the past 5 years
Artist management and public relations consulting
Integrated campaigns and media outreach in conjunction with festival tours has resulted in coverage from outlets including:

Provide digital strategy and community management of owned web and social media channels

Build strategic partnerships to increase brand awareness and drive album sales

  • Collaborated with Silver Platter Records to create in-store live performance series
  • Partnered with Small Room Collective and DRY Soda for cross-promotional event  
Jul 2012 - present

Goldberg Jones

Marketing Manager
Mulit-market inbound marketing

Manage all inbound marketing in 3 West Coast markets and report qualitative and quantitative analysis of findings to key stakeholders

  • Tactical online reviews program realized a 1-star increase in local Yelp rankings
  •  Maintain strong performance in SERPS through strategic local and regional content campaings
  • Drive new customer acquisition through cross channel collaborations and exploitation of new media
Vendor relationships
  • Oversee vendor relationships and creative for multiple marketing channels
  • Campaign for and secure funds for local advertising campaign and media buy, ensuring project is on-time and within budget and creative scope
Data Analysis
  • Use Google Analytics to analyze web traffic quality and optimization opportunities
  • Generate reports to evaluate the effectiveness of marketing efforts
May 2012 - present

Event Contractor

The Recording Academy
Stage Manager for the PNW Studio Summit (2014) 
Bumbershoot
Radio Base
Folklife
Catering Assistant
Jul 2011 - Dec 2011

RAW: natural born artists

Marketing Coordinator
Event Logistics
Managed the planning and execution of monthly artist showcases. Was responsible for the organization of all documentation and day of show activities. Assisted in planning and execution of show promotion.
Artist Curation
Assisted Director in the selection and curation of artists on a monthly basis. Actively sought out new talent and acted as first point of contact for inclusion in shows.
Project Management
Maintained timeline and production schedule to keep operations on track.

 

May 2011 - Sep 2011

One Reel

Intern
Social Media
  • Created content for all festival social channels
  • Maintained editorial calendar and coordinated with Programming Director and Programming Manager to ensure all content complied with artist parameters
Project Coordinator
  • Coordinated with artists and management to secure video content for in-festival promotional campaigns
  • Assisted with copy editing the festival program
  • Reported weekly on department progress
Press Room Assistant
  • Assisted press room manager during the festival
  • Checked press in and provided credential fulfillment
  • Was a point of contact for local and National Press during the 2011 Festival
 
Aug 2009 - Jul 2010

Audiosocket

Artist Relations and Sales Support
Artist Relations
Maintained Artist records, contracts, and searchable profiles. Sought out new leads for talent acquisition through digital channels.
Sales Support
Provided support to the Sales Team in multiple markets. Conducted preliminary music searches for commercial placements. Updated digital files in Filemaker Pro
Marketing Support
 Researched and reported on marketing opportunities through third party vendors including cost comparisons of branded merchandise.  

Education

2011 - 2013

School of Visual Concepts

Copy Writing
  • How headlines, tag lines and good writing come out of concepts
  • Writing long form copy that people want to read
  • Copywriting for print, outdoor and radio
Writing for PR
  • Long and short form writing
  • Crafting pitches
  • Creating press releases
HTML/CSS
  • How to publish content with HTML
  • How to style and layout that content using CSS
  • A basic understanding of where both of these coding languages fit into the wider Internet
  • Preparing images for use on the web
  • An overview of other web publishing & design essentials

Volunteer

Present

Infographic

Infographic

Design
Goldberg Jones Video

Goldberg Jones Video

Video
FAQ video

FAQ video

Video
Moyer Foundation Infographic

Moyer Foundation Infographic

Design
Local profile — Nick Beery

Local profile — Nick Beery

Writing
Fruit Bats

Fruit Bats

Photography
Writing — SSG Music

Writing — SSG Music

Writing
Kithkin

Kithkin

Photography
Poster Design

Poster Design

Design
Mike Surber

Mike Surber

Video
Infographic

Infographic

Design
Detlef Schrempf Foundation Advertisement

Detlef Schrempf Foundation Advertisement

Design
Red Tie Celebration Advertisement

Red Tie Celebration Advertisement

Design
Timber Music Fest

Timber Music Fest

Photography
Photography

Photography

Photography
Winston

Winston

Video
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